Source: ECommerceTimes
Aiming to grab a bigger piece of the online auction business, Yahoo! has said it will eliminate fees charged for using its auction site, a move that seems directly aimed at sellers who would normally turn to eBay to sell their goods.
Yahoo! is eliminating both the listing fees — the up-front charges to put an auction item up for sale — and the percentage-based fees charged if an item sold. The savings could be considerable, especially for the so-called Power Sellers who drive much of eBay’s business.
(So-called Power Sellers?!?!?!?! What is that about?!??!?!)
Going forward, the Yahoo! auction site will be ad-supported, with paid search and other types of advertising. The change only applies to the U.S. Fees will continue to be charged in Canada and in Japan, a market where Yahoo!’s auctions are actually the dominant market player and where eBay has been thwarted in its attempts to dethrone the portal.