News: eBay’s New Ad Campaign

October 21st, 2005 by Laurie Barak

Source: eBay

What is it?

“it”, the new eBay brand campaign launched on October 20, 2005. “The campaign is designed to attract buyers by celebrating the extremely wide range of great things you can buy on eBay, just in time for the holiday shopping season,” writes Kevin McSpadden, eBay Brand Marketing Director.

We’re looking to make a big splash through placements in top-rated TV programming, including Monday Night Football, Desperate Housewives, Lost and Alias. The TV ads will even run during the World Series! Our print ads will also appear next month in your favorite magazines, including People, Time, Oprah and Rolling Stone. Keep an eye out for it!

You can also view the commercial and other information by going to the web site whatis-it.com.