News: eBay Removing ‘Shield’ Icon from PayPal Buyer Protection
October 28th, 2005 by Laurie BarakSource: eBay
PayPal Buyer Protection, the program that provides up to $1,000.00 purchase protection on eligible items, plays a key role in building buyer confidence. Since the program launch, eBay has distinguished items that qualify for the program through the use of a “shield” icon.
Based on research and eBay Community input, eBay has found that this icon is not the best way to represent this program to the majority of the eBay Community. To improve awareness of this program, next week eBay is removing the shield from search and listings pages, as well as item pages. On item pages the shield will be replaced with the PayPal logo and the following text:
Free PayPal Buyer Protection on this item. See eligibility.
This will appear in the Seller’s Information Box on items that qualify for PayPal Buyer Protection. eBay believes this will lead to a simpler, cleaner Buyer experience that highlights PayPal Buyer Protection at the point of purchase when it applies.
