PayPal: PayPal Introduces Merchant Gift Certificates
November 14th, 2005 by Laurie BarakSource: PayPal
PayPal has announced that merchants who accept PayPal can now offer online gift certificates to their customers. Just in time for the holiday shopping season, PayPal enables online businesses of all sizes to set up customized gift certificates, offering their customers more choice when shopping for family and friends.
Merchants pay no startup costs or extra fees when offering gift certificates, which can be customized to match the look and feel of merchant Web sites and to meet specific business needs. Merchants in the US, UK, Australia, Austria, Belgium, Canada, France, Germany, Italy, the Netherlands, Spain and Switzerland can offer gift certificates in the six different currencies that PayPal offers – US Dollars, Pounds Sterling, Canadian Dollars, Australian Dollars, Euros and Japanese Yen.
“More and more businesses depend on gift certificates to boost sales as consumers increasingly opt to give certificates or gift cards in lieu of traditional gifts,” said Stephanie Tilenius, vice president of merchant services for PayPal. “By enabling our merchants to offer gift certificates for their online stores, PayPal can also help these merchants attract new buyers from around the world by marketing to PayPal’s base of more than 86 million accounts.”
To set up a gift certificate program, businesses simply add a “Buy a Gift Certificate” button to their Web sites. PayPal offers account management tools to help merchants access, download and print reports for gift certificate purchases and redemptions. Merchants can decide the denomination options that a customer can select, and proceeds from the sale of gift certificates will be moved into the merchant’s available balance at the time of redemption.
Click here for more information about PayPal’s gift certificate program.
