Powersellers Blog

Have you come across an eBay auction that was just a copy and paste job in all black and white that someone put up?  This automatically makes many people assume that the seller is very new to eBay or does not take the time to actually work with their auction templates prior to hitting the button to post the auction.  Either one of these scenarios is not good.  Remember when you sell on eBay you are competing against literally thousands of other sellers.  The good news is that there is definitely a market on eBay to sell virtually any product.

You are selling more your auction template than your actual item.  The majority of buyers already know what they want to buy when they go to your auction.  Your auction fit the keyword that they searched for.  The decision then boils down to which seller looks most trust worthy and is offering the best deal for what they already want.  This means that your items can virtually sell themselves when you use eBay.

Dynamic auctions should have colored text at the minimum.  A picture attached to the auction.  Preferably you should post a gallery picture of the item.  Clearly describe the condition of the item, shipping and payment conditions and the amount of time it will take to get the item to them.  All of these will make buyers more attracted to your eBay items.

Draw the buyer into the ad with the first sentence.  Many buyers skip to the next auction for their item they already want if they’re not hooked within the first sentence.  When writing your eBay ad the first sentence is your most key sentence and you will increase sales if this sentence is effective.

Pricing should be reasonable for the value of the item.  If you price an item too low, people will think that you’re selling junk and they should buy from someone else that has a higher value.  After all why would you virtually give away an item that cost a lot of money?  Or the buyer will think that if they do enough research on the Internet they will find the deal you came across to offer the item so low.

Joyce Priddy wrote this on December 21st, 2007 and filed it under Auction Management, eBay, eBay Stores |